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Basa: the GMA News TV Reading Advocacy PSA #1


I work as an art director for a major network in the Philippines. Part of my work for the company involves developing PSAs or Public Service Announcements for advocacies or causes the network believes in. In time for the opening of classes all over the country this June 6, 2011, we developed a series of PSAs promoting reading as an important tool in improving lives. The series was written and conceptualized by George Moya, our assistant creative director, myself as art director, Rolly Magpayo as videographer, Neil Iguiz as production designer, as well as the creative talent of the people at GMa Network's post production department. As it sometimes goes with non-profit PSAs, these were done with no budget. Not "a little", not "some", but NO budget. To get around the minor problem of not having any money to spend on production, we enlisted the aid of fellow art director Rolly and his lenses, the department Canon camera, as well as footage previously shot by GMa News TV for the channel SID. Here's the first version of our labour of love. Enjoy!

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